Privacy Policy
Privacy Policy
Greasby's — R F Greasby (London) Limited
Last updated: 20 July 2026
1. Who We Are
R F Greasby (London) Limited, trading as Greasby's, operates general goods and specialist auctions and is
committed to protecting your personal information. This Privacy Policy explains how we collect, use, store
and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR)
and the Data Protection Act 2018.
We are the data controller for the personal information described in this policy. We have not appointed a
formal Data Protection Officer, as this is not a legal requirement for our business, but all privacy queries are
handled by the contact below.
Contact details
• Business Name: Greasby's
• Address: 211 Longley Road, Tooting, London, SW17 9LG
• Email: info@greasbys.co.uk
• Telephone: 020 8672 2972
2. Information We Collect
We may collect the following personal information:
• Name
• Postal address
• Email address
• Telephone number
• Identification documents, where necessary for anti-money laundering checks or fraud prevention
• Bidder registration details
• Purchase and bidding history
• Payment information (payments are processed securely; we do not store full payment card details unless
required by our payment provider)
• Delivery and collection details
• Communications with us
If you visit our website, we may also collect technical information such as your IP address, browser type and
cookie data (see Section 11, Cookies).
Our services are intended for adults only. Bidders must be 18 or over, and we do not knowingly collect
personal information from children.
3. How We Collect Your Information
We collect information when you:
• Register as a bidder or seller
• Purchase or sell goods through our auctions
• Contact us by telephone, email or in person
• Subscribe to our mailing list
• Visit our website
4. How We Use Your Information
We use your personal information to:
• Register bidders and sellers
• Administer auctions
• Process payments and refunds
• Arrange collection or delivery of goods
• Respond to enquiries
• Verify identity and prevent fraud, including where required under the Money Laundering Regulations
2017
• Maintain auction security
• Comply with legal and regulatory obligations
• Maintain accounting and business records
• Send marketing communications where you have consented or where we are otherwise permitted to do
so by law
Providing certain information (such as identification for bidder registration) is necessary to enter into a
contract with us or is a legal requirement. If you do not provide this information, we may be unable to register
you as a bidder or complete a transaction with you.
5. Lawful Basis for Processing
We process your personal data on one or more of the following lawful bases:
• Performance of a contract
• Compliance with a legal obligation (for example, anti-money laundering and accounting requirements)
• Our legitimate interests in operating and improving our business, preventing fraud, and maintaining the
security of our premises and auctions
• Your consent (where required, such as certain marketing communications)
6. Sharing Your Information
We may share your information with:
• Payment service providers
• Delivery and courier companies
• IT, website hosting and analytics service providers
• Professional advisers including accountants and solicitors
• Regulatory authorities, law enforcement agencies or courts where required by law
• Sellers or buyers where necessary to complete a transaction
We do not sell your personal information to third parties.
7. International Transfers
Some of our service providers (for example, website hosting, email and analytics platforms) may store or
process personal data outside the UK, including in the United States. Where this happens, we ensure
appropriate safeguards are in place, such as the UK International Data Transfer Agreement, the EU Standard
Contractual Clauses, or reliance on a provider's adequacy status or equivalent certification. You can contact
us for further details about the safeguards used for any specific transfer.
8. Data Retention
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected
and to comply with legal, accounting and regulatory requirements, including:
• Financial and transaction records: at least 6 years, in line with HMRC requirements
• Bidder and seller registration details: for the duration of our relationship, plus a reasonable period
afterwards for record-keeping• Marketing contact details: until you unsubscribe or withdraw consent
• CCTV and security footage (if applicable): typically no longer than 30 days, unless required for an
investigation
Where retention periods cannot be fixed in advance, we determine them based on the amount, nature and
sensitivity of the data, the purpose of processing, and any applicable legal requirements.
9. Security
We take appropriate technical and organisational measures to protect personal information against
unauthorised access, loss, misuse or disclosure. This includes restricting access to personal data to staff who
need it, using secure systems for storing records, and requiring our third-party providers to maintain
appropriate security standards.
10. Your Rights
Under UK data protection law, you may have the right to:
• Access your personal information
• Request correction of inaccurate information
• Request deletion of your information where applicable
• Restrict or object to certain processing
• Request transfer of your information in appropriate circumstances
• Withdraw consent where processing relies on consent
To exercise any of these rights, please contact us using the details in Section 1. We will normally respond
within one month.
11. Cookies
Our website uses cookies and similar technologies. Some are strictly necessary for the site to function and do
not require your consent. Others, such as analytics or marketing cookies, are non-essential and are only set
with your consent.
• Strictly necessary cookies: required for core website functionality, such as security and remembering
items in your basket. These cannot be switched off.
• Analytics cookies: help us understand how visitors use our website, so we can improve it. These are
only set if you accept them.
• Marketing cookies (if used): may be used to measure the effectiveness of our communications. These
are only set if you accept them.
When you first visit our website, you will be shown a cookie banner where you can accept or reject non-
essential cookies, with both options given equal prominence. You can change your preferences at any time
through our cookie settings link or your browser settings. Rejecting non-essential cookies will not affect your
ability to use the core features of our website.
12. Complaints
If you have concerns about how we use your personal information, please contact us first so we have the
opportunity to resolve the issue.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):
• Website: ico.org.uk/make-a-complaint
• Telephone: 0303 123 1113
• Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF13. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be published on our website and will
take effect from the revised "last updated" date shown at the top of this policy.